Social Media is Afire with Kickstarter Campaign to “Bring Reading Rainbow Back for Every Child, Everywhere”

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Image credit: Levar Burton & Reading Rainbow

I remember coming home from school as a child and turning the television onto “Reading Rainbow” to explore new and exciting worlds, or learn something new about science or nature. That catchy song always stuck in my head … “Butterfly in the sky, I can can go twice as high…”

Today, LeVar Burton & Reading Rainbow are raising funds to “Bring Reading Rainbow Back for Every Child, Everywhere” on Kickstarter! The crowdsourced funds will be used to bring Reading Rainbow to more platforms beyond television, such as tablets, mobile devices, and game consoles such as XBOX and Playstation! The funds will also provide subscriptions to more than 7,500 classrooms that need them for FREE!

The campaign burst quickly past the original goal of $1,000,000 and is moving rapidly to achieving $5,000,000. It shows that people still want to support programs for books, literacy and technology that will be used as a bridge to bring services to those who need them in unique and exciting ways. Not only will schools be able to benefit from having Reading Rainbow in their classrooms, but libraries will have new programming possibilities as well. Are there any libraries who have donated to the campaign so far? Dinner with LeVar Burton or a storybook reading, anyone?



Mickel is an MLIS and the creator of Library Currents. His inspiration for the blog was the SJSU course "The Hyperlinked Library" taught by Dr. Michael Stephens, a course that is also a worldwide MOOC. If you wish to contact him, feel free to write to Mickel Paris at

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