Amazon Prime to Increase Prices, Possibly Suffer Wrath of Users?

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Although it may bring the wrath of many Prime users, who count on the free 2-day shipping service to buy everything under the sun available on Amazon.com,  Amazon  announced today that it will be raising the price of its Prime subscription from $79 to $99 per year. But there is still one week left for users to sneak in at the $79 rate.

Prime gives users unlimited free two-day shipping on a bevy of items, and access to thousands of streaming movies and TV shows through the Netflix-like Amazon Instant Video service. A Spotify-like streaming music service may also be in the works for Prime customers.

This may also affect libraries who use Amazon Prime to offset the cost of ILL, though the extra $20 per year will probably not affect the budget much. A key question is: will the cost increase deter users from purchasing it, and will this result in these users visiting their local libraries to read their favorite books instead? I’m not really sure that this will happen, although $99 sounds a lot more than $79 for some reason.

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Mickel is an MLIS and the creator of Library Currents. His inspiration for the blog was the SJSU course "The Hyperlinked Library" taught by Dr. Michael Stephens, a course that is also a worldwide MOOC. If you wish to contact him, feel free to write to Mickel Paris at librarycurrents1@aol.com.

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