The 4 Types of Blog Posting Strategies and 30+ Types of Posts

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This entry is part 1 of 7 in the series Blog Development Series #4: Creating Content & Evaluation

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Bloggers can find it frustrating writing a blog because they find themselves asking “What do I write about?” No matter what niche they are in the possibilities are endless, yet finding a subject to write about plagues many bloggers. Often, bloggers opt for the same type of post every time they post a piece, which can make a blog seem stale.

I’ve always thought the best blogs are the most well-rounded in terms of the types of articles that are written. How many reviews can you read before your eyes get tired? Or how many articles can you stomach beginning with “The 10 Best Ways to…”?

Fortunately, the web makes it easier to create a wide variety of content because of hyperlinks and the ability to reference other sources within the actual work. Over 18 per cent of blog posts contain links to other web sites, turning blogs into structured media that allows for connection and conversation (Wilde, 2008). Content becomes used, re-used, and re-mixed, moving us past the ordinary average informational article into complex genres where new contexts are added to content.

After reviewing sites in my RSS Listening Post and conducting some research on blog posts and structure, I’ve found that there are 4 general blogging strategies bloggers use, with over 30 types of blog posts (Allucci, 2013; Griffin, 2013). I refer to them as posts here instead of articles because in some cases they are not articles at all … and that’s what some bloggers miss is that you have different formats and contexts in blogs besides the typical 250-word informational article.

The 4 posting strategies that I have found in my previous week of research are:

1) Articles

Articles are the standard-bearer of blog posts and contain information in an essay format. Articles can be defined as:

  • Informative (How-to, blog goals, upcoming events, news, research findings, tutorials, personal stories, invitations, guest posts, etc.)
  • Review (i.e. Book review, software review, product review, etc.)
  • Conversation (Interview, Q&A, advice)
  • Curation (Commentary on an article, survey research, trend reporting, picture, video, etc., and the creation of resource lists)

2) Images

Pictures are typically uploaded directly from the blogger’s cell phone, computer, or from another URL on the Internet.

  • Original photos can be taken on a camera, phone, or smartphone with a cool app like Instagram (Event photography, photo updates).
  • Infographics can be created to display statistics and information. (Word clouds, timelines, charts)
  • Curated images can be created by adding your commentary to another person’s photo. These can include humorous or witty sayings added to a photo in big blocky letters. (Memes, cartoons, maps)

3) Status Updates/Micro-Blogging

  • Status Updates are short updates to your blog, much like what you would find on Facebook (Business updates, tips, sharing from the web)
  • Micro-Blogging is a fancier term for Tweeting, which defines a post that is 140 characters or less. (Thank you’s, kudos, quotes)

4) Video posts

  • Original videos – Created by the blogger using a video camera, smartphone, or software (Video tutorial, screencast, presentation, slideshow)
  • Video curation- Videos embedded into a blog post using the embed code on Youtube or other similar video-curation sites. (Video streaming, video embedding)

There is a fifth posting type, but unlike the first four which are visual, the fifth type is auditory: podcasting. Podcasting does not suit regular blogs well, and are more often found available on podcasting sites, itunes and ready-made apps for smartphones. With that said, bloggers often embed their podcasts on their blogs since their users will always have access.

A well-rounded blog therefore has a variety of posting types, such as a review one day and a curated picture the next. Sites like perezhilton.com use a variety of posting types throughout the day, which makes for exciting reading. It also adds a little variety to the blogger’s creative space, and allows for brainstorming when it seems like there is “nothing to write about!” If you have additional suggestions to add to this comprehensive list of posting types, feel free to comment your suggestion below!

References:

Allucci, A. (2013, January 10). 31 types of content for every day of the month [Web log post]. iAcquire.com. Retrieved from http://www.iacquire.com/blog/31-types-of-content-for-every-day-of-the-month/

Griffin, K. (2013, September 25). 26 types of blog posts [Web log post]. Prof KRG. Retrieved from http://www.profkrg.com/26-types-blog-posts

Wilde, E. (2008). Deconstructing blogs. Online Information Review, 32(3), 401-414. doi:10.1108/14684520810889691

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Mickel is an MLIS and the creator of Library Currents. His inspiration for the blog was the SJSU course "The Hyperlinked Library" taught by Dr. Michael Stephens, a course that is also a worldwide MOOC. If you wish to contact him, feel free to write to Mickel Paris at librarycurrents1@aol.com.

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  1. Pingback: How conference topics can help define your blog’s categories | Library Innovations & Social Media

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