Social Media Plan for Implementing a Blog for Teen Services

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Guiding development of emerging technologies in rural public libraries can be challenging. At my local library in Hesperia, CA, the library does not have a very active online presence. The library’s website is one-page and several levels deep on the San Bernardino County Library’s website, and although it lists pertinent information such as address, hours and program activities, it does not have patron participation. I chose to write a social media plan implementing a blog for the Hesperia Branch Library, and decided to make creating conversations with Teens as a focal point where the relationship between the blog and the mission of the library becomes clear. This focus also shores up buy-in, as introducing a blog to both management and staff will require a lot of selling. By focusing on one population segment, the blog’s success can lead to blogs and social computing tools for other areas of the library: this makes the plan a living technology plan, so that new trends and technology could be implemented in the future. The teen blog therefore becomes a small step in the larger marathon of providing participatory services for the Hesperia public.

To review the social media plan, click the download link below:

287 Social Media Plan


Mickel is an MLIS and the creator of Library Currents. His inspiration for the blog was the SJSU course "The Hyperlinked Library" taught by Dr. Michael Stephens, a course that is also a worldwide MOOC. If you wish to contact him, feel free to write to Mickel Paris at


  1. Judi E

    November 1, 2012 at 4:11 pm

    Mickel, very thorough plan! You clearly thought through all dimensions of an ET plan, maintaining a strong focus on the users (teens). Innovative ideas. Excellent!

    • Mickel Paris

      November 4, 2012 at 12:54 am

      Thank Judi! I think the teen focal point will help everyone jump on board! Next stop: the staff and internal Wikis! 🙂

  2. Laura Galván-Estrada

    November 4, 2012 at 2:37 pm

    Looks like your plan is ready to go! I say: offer some sort of prizes to the teens who read/find your blog! I do hope this gets to be approved and tried out soon.

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